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Mark Pedowitz named President of the CW

It’s official! As Deadline reports, Mark Pedowitz has been officially named as Dawn Ostroff’s successor. Most notably, he will oversee the entire network, including “programming, sales, marketing, distribution, finance, research and publicity.” Ostroff previously split these responsibilities with the COO.

Pedowitz’s past success at ABC is a huge win for the struggling network, but he will have little effect on the pilot pickups for next season. We’ll have to wait until the next development cycle to see if Pedowitz can turn this sinking ship around. He also wants to “broaden” the CW’s target demographic, but not drastically.


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