• Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 7 other followers

  • Archived Posts

Mark Pedowitz named President of the CW


It’s official! As Deadline reports, Mark Pedowitz has been officially named as Dawn Ostroff’s successor. Most notably, he will oversee the entire network, including “programming, sales, marketing, distribution, finance, research and publicity.” Ostroff previously split these responsibilities with the COO.

Pedowitz’s past success at ABC is a huge win for the struggling network, but he will have little effect on the pilot pickups for next season. We’ll have to wait until the next development cycle to see if Pedowitz can turn this sinking ship around. He also wants to “broaden” the CW’s target demographic, but not drastically.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: